Generally, you’re looking at anywhere from 6 months to a year on average. Some industries like real estate in Los Angeles tend to be highly competitive, which takes longer to rank mainly for brand new websites. However, we’ve been known to deliver results within 60 days of clients signing on.

Generally, we would say that SEO provides much higher returns on investment over a long period. It can be especially effective when combined with professional conversion optimization. However, a lot of this is industry-specific. Most industries will benefit from running PPC or Google AdWords and SEO campaigns simultaneously. That way, they will see immediate results with Google adwords and long-term gains from SEO. Businesses can then lower their PPC budget as organic traffic improves.

In essence, investing in SEO is indeed worthwhile in terms of both time and finances. However, it’s crucial to acknowledge the dynamic nature of search engine algorithms. While some updates may be subtle, others can be substantial, potentially impacting the rankings of numerous businesses. Nevertheless, employing effective SEO strategies can mitigate these impacts, enabling businesses to swiftly recover from any setbacks. Over the long haul, achieving high rankings translates to reduced reliance on PPC advertising expenditure. Consequently, SEO emerges as a cost-effective avenue for generating substantial, quality traffic, which would otherwise necessitate hefty investments in pay-per-click campaigns. This underscores the importance of allocating resources towards reputable SEO practices, ensuring sustained visibility and traffic influx. Given Google’s vigilance in penalizing websites employing dubious SEO techniques, it’s imperative to steer clear of such tactics, prioritizing long-term growth over fleeting gains.