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Performance Marketing

With a plethora of advertising platforms like mobile, desktop, tablet, and banner ads, navigating media placement choices can be daunting. SAM offers independent guidance to help you effectively target your desired demographic. Our team identifies tailored media options, ensures precise keyword targeting, and timely submission in suitable formats. Drawing from extensive experience, we provide insights into effective design strategies across various platforms.
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What does Media Planning and Buying entail?

  • PPC advertising is affordable
  • PPC advertising delivers tangible results

Performance Marketing At A Glance

It begins to track that visitor’s specific mouse movement to determine their exact position on the page. It is beneficial in generating leads. It gives a brief insight on the call to action points of the website.
We manage all forms of media planning and buying from start to finish. We also provide our clients with various insights, which will best serve your brand.
As a digital advertising agency, we ensure that your brand or service gets the best creative representation as possible!
This streaming media traffic will be more dominant in IP networks, due to a large number of users on the Internet, Therefore it is important to monitor and analyze media traffic.
We identify the right target audience, understand their tastes and preferences and accordingly design the campaign to suit their business objectives.
No media campaign can be successful without constant analysis, tests and optimization of your marketing strategy. We use a combination of in-house tracking and external ad-serving technology to analyze and add value to your brand.
Advergames or Advertisements in the form of video games have existed as long as video games itself. Advergaming is a new medium of advertising that is being used by many companies to brand and market their products.
Gamification is the next step in the evolution as it is the application of basic game theory and mechanics in contexts outside of games.

What does Media Planning and Buying entail?

  • Keyword Research & Analysis
  • Social Media Advertising
  • YouTube Ads
  • PPC Management
  • Ads A/B Split Testing
  • Google Ads Management
  • Remarketing Campaigns
  • Landing Page Conversion Optimization
  • Paid Search Advertising
  • Conversion Rate Optimization (CRO)

Why Screen Age Media?

Online advertising, specifically Pay-Per-Click PPC advertising, has been found to be one of the most cost-effective forms of online marketing. It’s especially good if you want to get your business in front of consumers at the right time and make them feel compelled to click on your ad to learn more about your offer. However, this requires a lot of work and expertise; if you don’t have the time or skill to create and manage your PPC campaign, hiring our outstanding digital marketing agency can be an excellent choice. Here are the benefits we provide to your business: It’s cost effective Expertise in Data and Strategy The Right Skills with the Right Tools More Data Means Better Results, Period Full-Service Offers You Peace of Mind No Wasted Time on Things That Don’t Matter Attention to Detail in Text Message Optimization One Team, One Goal – To Drive Traffic and Conversions. Full Transparency With Monthly Reports and Google Analytics Connections
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Performance Marketing FAQ'S

Performance marketing is a data-driven advertising approach where you pay only for measurable results like clicks, leads, or conversions. Unlike traditional marketing, which focuses on brand awareness, performance marketing ensures ROI-driven spending with real-time tracking.
The budget is determined based on business goals, industry benchmarks, customer acquisition cost (CAC), and lifetime value (LTV). The aim is to maximize return on ad spend (ROAS) while ensuring scalable growth.
The choice depends on the target audience: Google Ads & Bing Ads – Best for search intent-based conversions. Meta Ads (Facebook & Instagram) – Ideal for e-commerce, D2C brands, and retargeting. LinkedIn Ads – Powerful for B2B lead generation. YouTube & Display Ads – Effective for awareness-driven conversions. Amazon Ads & Flipkart Ads – Key for marketplace-based selling.
Optimizing ROAS involves: A/B testing of creatives & landing pages. Audience segmentation & retargeting strategies. Optimizing ad placements & bidding strategies. Using data-driven insights for campaign refinements.
Yes, performance marketing allows startups to start with a small budget, test strategies, and scale efficiently based on real-time data insights. The ability to track and optimize ensures cost-effective growth.

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