1. State of Play
Hillsong church is seeking to commercialise its venues to diversify income streams and generate
additional revenue.
2. Purpose
The purpose of this report is to identify existing Hillsong locations that can generate income by better
utilizing their buildings for hire in the Venue-Hire market. To explore the respective local Venue-Hire
markets for opportunities and to identify revenue Hillsong can reasonably expect to take a market share
of.
3. Approach
The method taken has been to visit each site, interview pastors, key staff and volunteers as well as
undergo web, phone, and email research to understand.

SAM undertook this project as a way to scale its horizon in the real estate market, we created a wordpress theme based website with right Information Architecture and structure to get more enquiries for rental venues.